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Close CRM | Sales CRM with Built-In AI Sales Agent

Close CRM | Sales CRM with Built-In AI Sales Agent

AI

Sales CRM for growing teams with built-in calling, email, SMS and Chloe — an AI sales agent to qualify, follow up, and act on leads.

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Premium plans available

About Close CRM | Sales CRM with Built-In AI Sales Agent

Close is a sales-focused CRM platform designed for high-velocity and scaling sales teams. It unifies calling (VoIP), email, and SMS into a single inbox so reps can manage all prospect conversations without switching tools, while automatically logging activity and tracking engagement. Close includes pipeline and activity management, email power tools (snippets, mail merge, send-later, open tracking), workflow automation, and reporting to surface conversion metrics. Its built-in AI sales agent, Chloe, helps qualify leads, drive follow-ups, and suggest actions, reducing manual work and increasing conversion velocity. Integrations and automation options (Zapier, webhooks, community nodes like n8n) allow Close to fit into existing tech stacks and power data-driven sales workflows.

Screenshots

Close CRM | Sales CRM with Built-In AI Sales Agent screenshot 1
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Key Features

Unified Communication Inbox: Native VoIP calling, tracked email, and SMS messaging all available inside contact records so reps can manage conversations without switching apps and every interaction is automatically logged.
Chloe — AI Sales Agent: An integrated AI assistant that helps qualify inbound leads, recommends follow-up actions, drafts or automates replies, and surfaces prioritized tasks to accelerate deal progression.
Email Power Tools: Snippets for templated responses, mail-merge for personalized bulk sends, send-later scheduling, and open/click tracking to time outreach and measure engagement.
Pipeline & Activity Management: Visual Kanban-style lead boards plus list views that classify prospects by recency and likelihood, with full activity histories and outcome tracking to manage handoffs and pipeline health.
Workflow Automation: Rules and automations to assign leads, set reminders, update records, and reduce administrative work so teams can scale repeatable sales motions.
Reporting & Analytics: Conversion and activity reporting to track performance by source, monitor no-show patterns, call outcomes, and tie revenue to specific activities or channels.
Integrations & Extensibility: API, Zapier connectivity, webhook triggers, and community integrations (e.g., n8n nodes) to connect Close to calendars, marketing stacks, scheduling tools, and other systems.
Activity Capture & Attribution: Automatic logging of calls, emails, and meetings plus user attribution and custom field support to maintain accurate CRM data and enable attribution analysis.
Built-in VoIP calling with automatic call logging and outcomes
Tracked email with snippets, mail merge, send-later, and open tracking
SMS messaging integrated into contact records and conversation history
Chloe — built-in AI sales agent for lead qualification, follow-ups, and action suggestions
Pipeline and deal management (Kanban and list views)
Activity tracking recording every touchpoint (calls, emails, meetings, SMS)
Automated workflows for lead assignment, reminders, and repetitive tasks
REST API surface and community integrations (e.g., n8n node) for automation
Webhook-based triggers with secure signature verification for event-driven workflows
Native and third-party integrations (Zapier, Make, Slack, Gmail, community connectors like n8n and iClosed)

Use Cases

High-velocity Inside Sales: Equip remote or inside sales teams to handle large volumes of outreach by centralizing calls, emails, and SMS in one interface and using Chloe to prioritize leads and automate follow-ups.
Lead Qualification & Routing: Use Chloe and automated workflows to qualify inbound leads, route high-value prospects to senior closers, and assign lower-value leads to setters or nurture campaigns.
Follow-up Automation: Automate multi-step follow-up sequences with scheduled emails, SMS reminders, and AI-drafted responses to reduce manual outreach and recover warm leads.
Unified Outreach Campaigns: Run personalized mail-merge email campaigns, track opens/clicks, and follow up by phone or text from the same CRM to increase conversion rates.
Sales Performance Reporting: Monitor conversion rates, revenue by source, call outcomes, and no-show patterns to optimize team processes and coach reps with data-driven insights.
Stack Integration & Workflow Automation: Connect Close to scheduling tools, payment processors, and marketing systems via Zapier, webhooks, or community nodes (n8n) to create end-to-end sales workflows.
Remote Team Collaboration: Maintain full conversation histories and activity logs for smooth handoffs between team members and ensure continuity in multi-rep selling motions.
High-velocity inside-sales teams managing dozens/hundreds of parallel conversations
Automating follow-ups and lead qualification using Chloe to reduce manual outreach
Consolidating calling, emailing and SMS into a single CRM inbox to prevent information fragmentation
Connecting Close to workflow automation platforms (n8n, Zapier, Make) to trigger downstream processes
Integrating front-end lead capture systems (e.g., iClosed) to sync qualified leads into Close for pipeline management

Frequently asked questions about Close CRM | Sales CRM with Built-In AI Sales Agent

What is Close CRM | Sales CRM with Built-In AI Sales Agent?

Close is a powerful sales CRM designed for growing teams, featuring built-in calling, email, SMS capabilities, and an AI sales agent named Chloe. Chloe assists in qualifying leads, following up, and effectively managing sales opportunities, streamlining the sales process for increased productivity and better conversion rates.

Key Points

  • Integrated Communication Tools: Close combines calling, email, and SMS in one platform.
  • AI-Powered Assistance: Chloe, the AI sales agent, enhances lead qualification and follow-ups.
  • User-Friendly Interface: Designed for easy navigation, ideal for sales teams of all sizes.

Detailed Explanation

Close CRM stands out in the crowded sales software market by integrating essential communication tools directly into its platform. This means sales teams can make calls, send emails, and text messages without switching between multiple applications. This unified approach not only saves time but also ensures that all interactions with leads are logged in one place, improving data accuracy.

Chloe, the built-in AI sales agent, is a significant feature of Close. She assists sales professionals by analyzing lead behavior, automatically qualifying leads based on preset criteria, and ensuring timely follow-ups. For example, if a lead opens an email but does not respond, Chloe can automatically send a follow-up message, freeing up valuable time for sales reps to focus on closing deals rather than administrative tasks.

Close is designed with a user-friendly interface, making it accessible for both experienced sales professionals and newcomers. The dashboard provides an overview of sales activities, helping teams monitor performance and adjust strategies as needed. This intuitive design helps teams quickly adapt and utilize the platform effectively.

Best Practices / Tips

  • Leverage Chloe’s Features: Make full use of Chloe by setting up detailed criteria for lead qualification to enhance your sales funnel.
  • Integrate with Other Tools: Close can be integrated with various third-party applications such as Zapier, enhancing its functionality and streamlining workflows.
  • Regular Training: Conduct regular training sessions for your team to familiarize them with Close's features to maximize their productivity.
  • Monitor Sales Metrics: Utilize Close’s analytics tools to track performance metrics, enabling data-driven decision-making.

Additional Resources

By implementing Close CRM, sales teams can boost their efficiency and effectiveness, ultimately leading to higher sales performance and better customer relationships.

How does Close CRM | Sales CRM with Built-In AI Sales Agent work?

Close CRM, a sales CRM with a built-in AI sales agent, streamlines day-to-day workflows by automating tasks such as lead management, follow-ups, and analytics. This powerful integration enhances productivity by leveraging AI capabilities to support sales teams in closing deals more efficiently.

Key Points

  • AI-Powered Automation: Automates repetitive tasks, freeing up time for sales teams.
  • Lead Management: Prioritizes leads and follows up automatically based on user-defined criteria.
  • Analytics and Insights: Provides actionable data to optimize sales strategies.

Detailed Explanation

Close CRM integrates advanced AI features to enhance the sales process.

  1. AI-Powered Automation: The built-in AI agent automates routine tasks like sending emails and scheduling calls. For instance, it can automatically send follow-up emails to leads who haven't responded, reducing the manual workload on sales representatives.

  2. Lead Management: The CRM uses machine learning algorithms to score leads based on their engagement and potential value. This scoring helps sales teams prioritize their efforts effectively, ensuring they focus on leads most likely to convert. For example, if a lead has interacted with multiple emails and website content, the AI will flag it as high priority.

  3. Analytics and Insights: Close CRM comes with robust analytics tools that provide insights into sales performance. Users can track metrics such as conversion rates, lead sources, and sales cycle lengths. This data helps teams adjust their strategies in real time, leading to improved outcomes. For example, if a particular email campaign yields low engagement, the AI can suggest adjustments.

Best Practices / Tips

  • Utilize Lead Scoring: Regularly update your lead scoring criteria based on historical data to ensure you are targeting the right prospects.
  • Set Up Automated Workflows: Customize automated workflows for different types of leads to enhance engagement and response rates.
  • Analyze Performance Regularly: Schedule time to review your analytics dashboards weekly to identify trends and make necessary adjustments to your sales strategy.

Additional Resources

What are the main features of Close CRM | Sales CRM with Built-In AI Sales Agent?

Close CRM is a comprehensive sales CRM featuring built-in AI capabilities that enhance sales processes. Its key features include automated lead management, AI-driven insights, and seamless communication tools, all designed to streamline sales workflows and improve team productivity.

Key Points

  • Automated Lead Management: Efficiently capture and nurture leads.
  • AI-Driven Insights: Gain actionable data to improve sales strategies.
  • Seamless Communication Tools: Enhance team collaboration and customer interaction.

Detailed Explanation

Close CRM offers a variety of features tailored to improve sales performance:

  1. Automated Lead Management: This feature allows sales teams to automate the tracking and nurturing of leads, ensuring no opportunity slips through the cracks. By automatically capturing leads from multiple sources, including emails and web forms, Close CRM helps prioritize follow-ups based on engagement levels.

  2. AI-Driven Insights: The built-in AI sales agent analyzes customer interactions and sales data to provide actionable insights. For example, it can identify which leads are most likely to convert, suggest optimal follow-up times, and recommend tailored messaging based on customer behavior. This not only saves time but also increases conversion rates.

  3. Seamless Communication Tools: Close CRM integrates various communication channels such as email, phone, and messaging platforms. This integration enables sales teams to communicate effectively with prospects and customers without switching between multiple applications. The built-in calling feature allows users to make calls directly from the CRM, recording calls for later analysis.

Best Practices / Tips

  • Leverage Automation: Use automated workflows to handle repetitive tasks, allowing your sales team to focus on high-value activities.
  • Regularly Review AI Insights: Make it a habit to review the AI-generated reports and insights regularly to adjust sales strategies based on the latest data.
  • Integrate with Other Tools: Ensure that Close CRM is integrated with other tools your team uses, such as marketing automation platforms and customer support systems, for a unified approach.

Additional Resources

Who is Close CRM | Sales CRM with Built-In AI Sales Agent for?

Close CRM | Sales CRM with Built-In AI Sales Agent is designed for sales teams, entrepreneurs, and businesses seeking to enhance their sales processes with AI-driven workflows. It streamlines customer interactions, automates repetitive tasks, and improves overall efficiency, making it suitable for both small startups and large enterprises.

Key Points

  • Target Audience: Sales teams, entrepreneurs, and businesses
  • Core Features: AI-driven workflows, automation of tasks, improved efficiency
  • Business Size: Suitable for small startups and large enterprises

Detailed Explanation

Close CRM is a powerful tool that integrates AI capabilities to revolutionize sales processes. It is particularly beneficial for:

  • Sales Teams: For sales representatives looking to manage leads and customer interactions more effectively, Close CRM provides robust features such as automated follow-ups, lead scoring, and detailed reporting. This helps sales professionals focus on closing deals rather than managing administrative tasks.

  • Entrepreneurs and Startups: Small business owners and startups can leverage Close CRM to optimize their sales strategy without needing a large sales team. The built-in AI sales agent can handle routine inquiries and provide insights into customer behavior, enabling entrepreneurs to make informed decisions.

  • Larger Enterprises: For established companies, Close CRM offers scalability and integrations with existing tools, allowing businesses to maintain productivity and enhance collaboration across departments. The advanced analytics features help in identifying trends and optimizing sales strategies.

Use Case Example:

Consider a small tech startup using Close CRM. With its AI capabilities, the startup can automate initial outreach to leads, schedule follow-ups based on engagement levels, and analyze customer feedback. This leads to more effective customer engagement and higher conversion rates.

Best Practices / Tips

  • Utilize Automation: Take full advantage of Close CRM's automation features to reduce manual tasks. Set up automated emails and reminders to keep your leads engaged without extra effort.
  • Leverage Analytics: Regularly review analytics and reporting tools within Close CRM to understand customer behavior and refine your sales strategy accordingly.
  • Train Your Team: Ensure that your sales team is well-trained in using Close CRM to maximize its potential. Familiarize them with the features and best practices to streamline workflows.

Additional Resources

How much does Close CRM | Sales CRM with Built-In AI Sales Agent cost?

Close CRM, featuring a built-in AI sales agent, offers a free tier for users. However, to access advanced features and more extensive capabilities, subscription plans start at $29 per user per month, with additional pricing options available for larger teams and enterprises.

Key Points

  • Free tier available with basic functionalities.
  • Subscription plans start at $29 per user per month.
  • Advanced features tailored for larger teams and enterprises.

Detailed Explanation

Close CRM provides a variety of pricing options designed to cater to different business sizes and needs. The free tier allows users to explore essential features, making it perfect for startups and small businesses. Users can manage leads, track activities, and use basic reporting tools without any cost.

For businesses needing more robust capabilities, Close CRM offers several subscription plans:

  • Starter Plan: At $29 per user per month, this plan includes advanced features like call tracking, SMS integrations, and enhanced reporting functionalities.
  • Professional Plan: Starting at $69 per user per month, this plan includes everything in the Starter Plan, plus additional automation tools and integrations with other applications.
  • Business Plan: Priced at $99 per user per month, this plan is ideal for larger teams, offering comprehensive support and custom solutions tailored to business needs.

Close CRM also provides custom pricing for enterprises that require unique solutions or a large number of users. This flexibility allows businesses to scale their CRM solutions as they grow.

Best Practices / Tips

  • Utilize the Free Tier: Start with the free version to understand your needs before committing to a paid plan.
  • Evaluate Team Size: Consider the number of users and the features each team member will need when choosing a subscription plan.
  • Take Advantage of Trials: Many subscription plans come with a trial period, allowing you to test features before making a financial commitment.
  • Monitor Usage: Regularly assess how your team uses the CRM to ensure you’re leveraging all features effectively and not overpaying for unnecessary capabilities.

Additional Resources

How do I get started with Close CRM | Sales CRM with Built-In AI Sales Agent?

To get started with Close CRM, visit Close.com to sign up for an account. You can explore the features of Close CRM, which includes a built-in AI sales agent designed to enhance your sales processes and improve customer engagement.

Key Points

  • Easy sign-up process at Close.com
  • Built-in AI sales agent for enhanced productivity
  • Comprehensive features tailored for sales teams

Detailed Explanation

To begin using Close CRM, simply navigate to Close.com and click on the "Get Started" button. You’ll be prompted to create an account by providing your email address and a password. Once registered, you can access a user-friendly dashboard where you can explore various features.

Features of Close CRM:

  1. AI Sales Agent: This tool automates routine tasks, analyzes customer interactions, and provides actionable insights to sales teams.
  2. Integrated Communication: Close CRM offers email, calls, and SMS functionalities integrated into one platform, allowing seamless communication with prospects.
  3. Customizable Pipelines: Adapt your sales pipeline to fit your business model, making it easier to track leads and conversions.

Use Cases:

  • Lead Management: Organize and prioritize leads effectively using built-in automation tools.
  • Performance Tracking: Use the analytics dashboard to monitor team performance and identify areas for improvement.

Best Practices / Tips

  • Leverage AI Features: Familiarize yourself with the AI capabilities of Close CRM to automate repetitive tasks and focus on high-value activities.
  • Customize Your Dashboard: Tailor the dashboard to display metrics that matter most to your sales strategy.
  • Regular Training: Invest time in training your sales team on how to maximize the use of Close CRM’s features to enhance productivity.

Additional Resources

By following these steps and tips, you can effectively implement Close CRM into your sales operations, enhancing efficiency and driving revenue growth.

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