Decode vs Drafted: Features, Pricing & Which Is Better (2026)
A side-by-side comparison of Decode and Drafted — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.
Decode
Entropik Technologies
A human insights platform that uses emotion AI, webcam eye tracking, and predictive models to test creative, products, and experiences before launch.
Key features
- Emotion AI Measurement: Face emotion, voice emotion, and text sentiment analysis reveal how respondents actually feel during a study rather than only what they report in an answer.
- Webcam Eye Gaze Tracking: Real eye tracking runs through a participant's own webcam with zero hardware, producing attention heatmaps that show where people look first and what they miss.
- AI Creative Insights: Neuro AI predicts attention, emotional resonance, brand recall, and conversion impact for ad creative, packaging, OOH, and web layouts before media spend is committed.
- Synthetic Audience: Build reusable synthetic personas and compare how each creative performs persona by persona ahead of fielding a study with real respondents.
- AI Moderator: Runs moderated and unmoderated interviews at scale, then extracts themes, emotions, and supporting evidence from raw interview and video feedback automatically.
- Shopper and Shelf Simulation: Simulates real-world shelf and pack testing with attention heatmaps, shelf visibility analysis, planogram optimization, and purchase-intent prediction.
- UX Research Suite: Prototype testing, unmoderated task studies, usability and wireframe testing, card and tree sorting, and live website and app testing, each enriched with gaze and emotion data.
- Global Respondent Panel: Access to more than 103 million respondents worldwide, or bring your own panel free of charge on any plan.
Best for
- Pre-Flight Ad Testing: Comparing creative variations and messaging options to predict which version earns attention and recall before buying media.
- Packaging and Shelf Decisions: Testing pack designs and planograms in a simulated retail environment to forecast visibility and purchase intent.
- Product Concept Validation: Screening product concepts, storyboards, and innovation ideas for early-stage market fit before committing development resources.
- UX Friction Discovery: Running prototype and usability studies where webcam eye tracking and emotion signals expose confusion users cannot articulate.
- Qualitative Research at Scale: Using the AI Moderator to conduct and synthesize many interviews into structured themes instead of manual transcript coding.
- Brand Tracking and Price Testing: Running recurring consumer studies on brand perception, pricing, and the customer journey across multiple markets.
Drafted
Drafted
Generate custom home floor plans in seconds and download free PDF and CAD files from a library of 85,000+ AI-created house plans.
Key features
- Instant Plan Generation: Produces custom home layout designs in seconds from user inputs, accelerating early-stage concepting.
- Large Plan Library: Provides access to a searchable collection of 85,000+ AI-created house plans for inspiration and reuse.
- Free PDF Exports: Offers downloadable, print-ready PDF floor plans for review, sharing, and permitting workflows.
- CAD File Downloads: Supplies CAD-compatible files for each generated plan so professionals can open and edit layouts in CAD software.
- Customizable Layouts: Enables tailoring of generated floor plans (e.g., room arrangement and layout variations) to match user requirements.
- Rapid Iteration: Supports quick generation of multiple design variants to compare options and refine concepts efficiently.
Best for
- Homeowner Concepting: Quickly generate and iterate custom floor plan ideas to visualize different layouts before engaging an architect.
- Architect/Designer Pre-Design: Produce initial plan concepts and variations to accelerate client consultations and design direction.
- Builder/Contractor Pre-bid Packages: Generate downloadable PDFs and CAD files to include in preliminary bids or feasibility reviews.
- Real Estate Marketing: Create floor plan assets for listings and marketing materials using consistent, downloadable plan files.
- Educational Projects: Provide students and instructors with numerous example plans for study, analysis, and adaptation in coursework.