A human insights platform that uses emotion AI, webcam eye tracking, and predictive models to test creative, products, and experiences before launch.

Decode works by combining Emotion AI Measurement: Face emotion, voice emotion, and text sentiment analysis reveal how respondents actually feel during a study rather than only what they report in an answer., Webcam Eye Gaze Tracking: Real eye tracking runs through a participant's own webcam with zero hardware, producing attention heatmaps that show where people look first and what they miss., AI Creative Insights: Neuro AI predicts attention, emotional resonance, brand recall, and conversion impact for ad creative, packaging, OOH, and web layouts before media spend is committed., Synthetic Audience: Build reusable synthetic personas and compare how each creative performs persona by persona ahead of fielding a study with real respondents., AI Moderator: Runs moderated and unmoderated interviews at scale, then extracts themes, emotions, and supporting evidence from raw interview and video feedback automatically. to help users with Pre-Flight Ad Testing: Comparing creative variations and messaging options to predict which version earns attention and recall before buying media., Packaging and Shelf Decisions: Testing pack designs and planograms in a simulated retail environment to forecast visibility and purchase intent., Product Concept Validation: Screening product concepts, storyboards, and innovation ideas for early-stage market fit before committing development resources., UX Friction Discovery: Running prototype and usability studies where webcam eye tracking and emotion signals expose confusion users cannot articulate., Qualitative Research at Scale: Using the AI Moderator to conduct and synthesize many interviews into structured themes instead of manual transcript coding..

Key features include Emotion AI Measurement: Face emotion, voice emotion, and text sentiment analysis reveal how respondents actually feel during a study rather than only what they report in an answer., Webcam Eye Gaze Tracking: Real eye tracking runs through a participant's own webcam with zero hardware, producing attention heatmaps that show where people look first and what they miss., AI Creative Insights: Neuro AI predicts attention, emotional resonance, brand recall, and conversion impact for ad creative, packaging, OOH, and web layouts before media spend is committed., Synthetic Audience: Build reusable synthetic personas and compare how each creative performs persona by persona ahead of fielding a study with real respondents., AI Moderator: Runs moderated and unmoderated interviews at scale, then extracts themes, emotions, and supporting evidence from raw interview and video feedback automatically..

Decode is useful for anyone interested in Pre-Flight Ad Testing: Comparing creative variations and messaging options to predict which version earns attention and recall before buying media., Packaging and Shelf Decisions: Testing pack designs and planograms in a simulated retail environment to forecast visibility and purchase intent., Product Concept Validation: Screening product concepts, storyboards, and innovation ideas for early-stage market fit before committing development resources., UX Friction Discovery: Running prototype and usability studies where webcam eye tracking and emotion signals expose confusion users cannot articulate., Qualitative Research at Scale: Using the AI Moderator to conduct and synthesize many interviews into structured themes instead of manual transcript coding..

Decode offers a free tier with paid plans for advanced features.

Visit https://www.entropik.io/decode to sign up and explore Decode.