Decode vs DesignLumo: Features, Pricing & Which Is Better (2026)

A side-by-side comparison of Decode and DesignLumo — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.

Decode

Entropik Technologies

Freemium

A human insights platform that uses emotion AI, webcam eye tracking, and predictive models to test creative, products, and experiences before launch.

Emotion AI Measurement: Face emotion, voice emotion, and text sentiment analysis reveal how respondents actually feel during a study rather than only what they report in an answer.
Webcam Eye Gaze Tracking: Real eye tracking runs through a participant's own webcam with zero hardware, producing attention heatmaps that show where people look first and what they miss.
AI Creative Insights: Neuro AI predicts attention, emotional resonance, brand recall, and conversion impact for ad creative, packaging, OOH, and web layouts before media spend is committed.
Synthetic Audience: Build reusable synthetic personas and compare how each creative performs persona by persona ahead of fielding a study with real respondents.
AI Moderator: Runs moderated and unmoderated interviews at scale, then extracts themes, emotions, and supporting evidence from raw interview and video feedback automatically.
Shopper and Shelf Simulation: Simulates real-world shelf and pack testing with attention heatmaps, shelf visibility analysis, planogram optimization, and purchase-intent prediction.
UX Research Suite: Prototype testing, unmoderated task studies, usability and wireframe testing, card and tree sorting, and live website and app testing, each enriched with gaze and emotion data.
Global Respondent Panel: Access to more than 103 million respondents worldwide, or bring your own panel free of charge on any plan.

Pre-Flight Ad Testing: Comparing creative variations and messaging options to predict which version earns attention and recall before buying media.
Packaging and Shelf Decisions: Testing pack designs and planograms in a simulated retail environment to forecast visibility and purchase intent.
Product Concept Validation: Screening product concepts, storyboards, and innovation ideas for early-stage market fit before committing development resources.
UX Friction Discovery: Running prototype and usability studies where webcam eye tracking and emotion signals expose confusion users cannot articulate.
Qualitative Research at Scale: Using the AI Moderator to conduct and synthesize many interviews into structured themes instead of manual transcript coding.
Brand Tracking and Price Testing: Running recurring consumer studies on brand perception, pricing, and the customer journey across multiple markets.

Freemium

Create editable social media posts, banners, and ads in seconds by chatting and editing on a full canvas.

Chat-Driven Design: Create visual assets by describing requirements in natural language, converting prompts into concrete design proposals.
Editable Full Canvas: Delivered designs open on a full, editable canvas so users can fine-tune layout, text, and visual elements directly.
Fast Generation: Produces social media posts, banners, and ad creatives in seconds to speed up content workflows.
Format-Specific Outputs: Tailors generated assets to common formats and dimensions for social posts, banners, and advertisements.
Iterative Revision Support: Enables rapid iteration by updating designs through additional chat prompts and immediate canvas edits.
Chat-driven visual design creation (create designs via conversational prompts)
Editable full canvas for free-form modification of generated designs
Prebuilt templates for social media posts, banners, and ads
Export/download visual assets (specific formats not documented on site)
Template customization and direct editing of generated elements
No publicly documented API or developer documentation on the main site

Rapid Social Media Content: Marketers and community managers generate and customize posts quickly for campaigns and daily publishing.
Ad Creative Production: Create multiple banner and ad variations from prompts to test messaging and visuals across channels.
Non-Designer Content Creation: Small business owners or product teams produce polished visuals without professional design skills.
Design Iteration and Prototyping: Designers prototype concepts by chatting to explore variations, then refine on the canvas.
Campaign Asset Bulk Creation: Quickly produce a series of on-brand assets for promotions by iterating prompts and editing outputs.
Rapid creation of social media posts for marketing campaigns
Design and iterate ad banners and display creatives quickly
Generate and customize promotional graphics for small businesses
Template-based production of visual assets for social managers
Prototyping visual concepts before handing off to designers