Invideo is a cloud-based video creation and editing platform that uses generative models and AI agents to turn ideas into finished videos. Built on models including GPT-4.1, image-generation models (gpt-image-1) and text-to-speech, the product can generate scripts, visuals, voiceovers, and assembled edits while providing AI Avatars and UGC-style ad production. Invideo applies moderation and content-strategy checks to maintain tone, safety, and brand alignment, and can optimize output for specific platforms and audiences. The value proposition is rapid, scalable professional-quality video production for creators and businesses without deep video-editing expertise.