AI growth manager for Google Ads that turns account performance into testable hypotheses and ships each one only on your approval.

GoodLads works by combining Hypothesis Feed: Daily analysis of search terms, keyword quality, geography, and audiences produces a ranked list of ideas, each naming the campaign and the spend at risk., One-Click Shipping with Approval Gate: Any proposed change is applied in a single click but never without explicit owner approval, and live ads are not edited directly., Kanban Verdict Board: Hypotheses move through Proposed, Scheduled, Live, and Completed so every test ends with a measured verdict rather than being forgotten., Account Treemap Overview: Campaign spend, conversions, and ROAS roll into one visual overview sized by spend and coloured against the account average., Least-Risky Lever Selection: Recommendations favour reversible mechanisms such as 50/50 RSA experiments, stepped target CPA changes, and new paused assets. to help users with Performance Review: Get a single overview of how every campaign is doing on spend, conversions, and ROAS without building reports by hand., Wasted Spend Discovery: Surface negative keyword opportunities, poor keyword-ad combinations, and geography issues that are draining budget., Budget-Capped Campaigns: Identify campaigns limited by budget and lower target CPA in reversible steps to buy cheaper conversions at the same spend., Ad Copy Testing: Run benefit-led versus price-led headline experiments as 50/50 splits instead of editing live ads., Seasonal Campaign Prep: Stage seasonal copy and sitelink assets in advance, ready for one-click approval when demand spikes..

Key features include Hypothesis Feed: Daily analysis of search terms, keyword quality, geography, and audiences produces a ranked list of ideas, each naming the campaign and the spend at risk., One-Click Shipping with Approval Gate: Any proposed change is applied in a single click but never without explicit owner approval, and live ads are not edited directly., Kanban Verdict Board: Hypotheses move through Proposed, Scheduled, Live, and Completed so every test ends with a measured verdict rather than being forgotten., Account Treemap Overview: Campaign spend, conversions, and ROAS roll into one visual overview sized by spend and coloured against the account average., Least-Risky Lever Selection: Recommendations favour reversible mechanisms such as 50/50 RSA experiments, stepped target CPA changes, and new paused assets..

GoodLads is useful for anyone interested in Performance Review: Get a single overview of how every campaign is doing on spend, conversions, and ROAS without building reports by hand., Wasted Spend Discovery: Surface negative keyword opportunities, poor keyword-ad combinations, and geography issues that are draining budget., Budget-Capped Campaigns: Identify campaigns limited by budget and lower target CPA in reversible steps to buy cheaper conversions at the same spend., Ad Copy Testing: Run benefit-led versus price-led headline experiments as 50/50 splits instead of editing live ads., Seasonal Campaign Prep: Stage seasonal copy and sitelink assets in advance, ready for one-click approval when demand spikes..

GoodLads is a paid product. Check the official site for current pricing.

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