FullStory offers a freemium pricing model that includes four tiers: Free ($0/month), Business ($199/month), Advanced ($499/month), and custom Enterprise plans starting at $999/month. Each tier provides different features, session limits, and data retention options, catering to various business needs and sizes.

Key Points

• Freemium Model: Free option available alongside paid tiers.
• Tiered Pricing: Business, Advanced, and Enterprise plans have increasing costs and features.
• Feature Variability: Each tier includes different session limits and data retention policies.

Detailed Explanation

FullStory's pricing structure is designed to accommodate businesses of all sizes, providing a flexible range of options to fit varying needs.

1. Free Tier: The Free plan offers essential features for small businesses or startups, allowing users to experience FullStory without any financial commitment. This plan typically includes basic session replay and limited data retention, ideal for initial user testing and feedback.

2. Business Tier ($199/month): This plan is suited for growing businesses that require advanced analytics. It includes increased session limits, enhanced data retention, and additional features like advanced search capabilities and integrations with other tools.

3. Advanced Tier ($499/month): Perfect for larger businesses, the Advanced plan offers even more features, such as customizable dashboards, priority support, and extended data retention. Businesses can analyze user behavior in depth and optimize their customer experience effectively.

4. Enterprise Tier (starting at $999/month): Tailored for large enterprises with complex needs, this custom pricing option includes all features from the Advanced tier, along with personalized onboarding, dedicated account management, and the ability to configure the platform to specific business requirements.

Best Practices / Tips

• Assess Your Needs: Before selecting a tier, evaluate your business goals and user interaction levels to choose the most appropriate plan.
• Utilize the Free Plan: Take advantage of the Free tier to familiarize yourself with FullStory’s functionalities before committing to a paid plan.
• Consider Future Growth: If you anticipate rapid growth, opt for a higher tier that offers scalability and more features.
• Explore Custom Solutions: For large organizations, discussing your requirements with FullStory’s sales team can yield a tailored plan that meets specific needs.

Additional Resources

• FullStory Pricing Page
• FullStory Documentation
• FullStory Blog