Propane vs Surfer SEO: Features, Pricing & Which Is Better (2026)

A side-by-side comparison of Propane and Surfer SEO — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.

Propane

Paid

A product-management system that connects all your customer data into shared context for product teams and their AI agents.

Customer Data Connection: Connect every tool, interaction and competitor into one place so your whole team and agents see the same context.
Context in Minutes: Link your stack and surface your first customer context within minutes of setup.
Signal Extraction: Turn each data point into a real, actionable signal teams can build from rather than raw noise.
Collaborative Canvases: Prioritize, sketch and shape roadmaps together in shared spaces with full context.
Agent Hand-off: Hand the full context to AI agents so they work with more accuracy, higher quality and faster shipping.
Stack Integrations: Unlimited integrations with HubSpot, Intercom, Slack and other product tools.

Roadmap Prioritization: Decide what to build next using connected customer signals instead of guesswork.
Customer Intelligence: Centralize fragmented customer and competitor data into one queryable context.
Agent-Assisted Building: Give AI agents full product context so they ship higher-quality work faster.
Cross-Team Collaboration: Let the whole product team work from a single shared source of truth.
Competitor Tracking: Keep an indexed, up-to-date view of competitor activity for product decisions.

Surfer

Paid

SEO content optimization platform that researches, audits, writes, and optimizes articles with data-driven recommendations to improve rankings.

Content Research: Analyzes search results and top-performing pages to surface relevant keywords, topics, and structural patterns to guide content creation.
On-Page Audit: Examines existing pages and provides actionable recommendations (structure, keyword usage, length, and density) to improve alignment with ranking factors.
Competitor Analysis: Compares your page against high-ranking competitors to highlight gaps, strengths, and specific opportunities to outrank them.
Keyword Mapping and Suggestions: Maps target keywords, suggests related terms and semantic phrases to include, and helps prioritize keywords by potential impact.
AI-Assisted Content Generation: Generates draft articles or content sections quickly to accelerate writing while aligning output to SEO requirements and recommendations.
Content Planner & Strategy: Identifies topic clusters, content gaps, and priority topics to build a coherent content plan aimed at maximizing organic growth.
Actionable Optimization Guidance: Provides clear, prioritized steps and metrics to implement changes (e.g., target word counts, headings, and keyword distribution) that improve on-page SEO.