GoodLads vs Relay: Features, Pricing & Which Is Better (2026)

A side-by-side comparison of GoodLads and Relay — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.

GoodLads

Paid

AI growth manager for Google Ads that turns account performance into testable hypotheses and ships each one only on your approval.

Hypothesis Feed: Daily analysis of search terms, keyword quality, geography, and audiences produces a ranked list of ideas, each naming the campaign and the spend at risk.
One-Click Shipping with Approval Gate: Any proposed change is applied in a single click but never without explicit owner approval, and live ads are not edited directly.
Kanban Verdict Board: Hypotheses move through Proposed, Scheduled, Live, and Completed so every test ends with a measured verdict rather than being forgotten.
Account Treemap Overview: Campaign spend, conversions, and ROAS roll into one visual overview sized by spend and coloured against the account average.
Least-Risky Lever Selection: Recommendations favour reversible mechanisms such as 50/50 RSA experiments, stepped target CPA changes, and new paused assets.
Predicted vs Measured Reporting: Each completed experiment compares the predicted lift against the actual result, with budget shifting to the winner.
Claude Code and Codex Integration: The same workflows can be driven from Claude Code or Codex for teams that work from a coding agent.

Performance Review: Get a single overview of how every campaign is doing on spend, conversions, and ROAS without building reports by hand.
Wasted Spend Discovery: Surface negative keyword opportunities, poor keyword-ad combinations, and geography issues that are draining budget.
Budget-Capped Campaigns: Identify campaigns limited by budget and lower target CPA in reversible steps to buy cheaper conversions at the same spend.
Ad Copy Testing: Run benefit-led versus price-led headline experiments as 50/50 splits instead of editing live ads.
Seasonal Campaign Prep: Stage seasonal copy and sitelink assets in advance, ready for one-click approval when demand spikes.
Agency Account Management: Manage optimisation hypotheses across multiple client accounts from one board with a shared approval workflow.

Freemium

AI phone receptionist that builds itself from a business's website to answer every call and book, reschedule, or cancel appointments 24/7.

One-Click Build: Paste a website and Relay drafts the agent profile, knowledge base, prompt, and call wiring in about 38 seconds.
24/7 Call Answering: Picks up every call day or night in the caller's local time, with no voicemail or hold music.
Real Calendar Booking: Checks live availability and writes appointments, reschedules, and cancellations directly to the business's existing booking system.
Booking Integrations: Connects to 7+ systems including Google Calendar, Square, Calendly, Outlook, Housecall Pro, Workiz, and Vagaro with one sign-in.
Grounded Answers: Answers caller questions from the business's own facts and knowledge base rather than guessing.
No-Config Setup: Requires no dashboards, prompt engineering, or manual call-flow building.

Missed-Call Recovery: Capture bookings from calls that would otherwise ring out when staff are busy or closed.
Appointment-Based Businesses: Let salons, clinics, and home-service providers automate booking, rescheduling, and cancellations by phone.
After-Hours Coverage: Answer and book calls 24/7 without hiring overnight reception staff.
Fast Agent Deployment: Stand up a working phone agent from a website link without engineering time.
FAQ Handling: Answer common caller questions about hours, services, and pricing from the business's own information.