Experiential Labs vs Sellio: Features, Pricing & Which Is Better (2026)
A side-by-side comparison of Experiential Labs and Sellio — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.
Experiential Labs
Experiential Labs
Open-source AI gateway that routes every model through one endpoint at provider cost, then improves that traffic with caching, routing and fine-tuning.
Key features
- Unified Model Endpoint: One OpenAI-compatible POST endpoint fronts every hosted provider, your own bring-your-own keys and your own GPUs, so switching models is a parameter change rather than an integration.
- Zero-Markup Routed Tokens: Routed traffic bills at the provider's list price with 0% added on top, with the company earning on hosted inference and the Pro plan instead of on your tokens.
- Model Recommendation from Traffic: The intelligence layer watches real request patterns and tells you when switching models would win, including newly released models on the day they ship, with optional per-prompt optimization.
- Caching Opportunity Detection: Identifies where cache hit rate could improve and shows the projected savings, with repeated tokens returning at 90% off once enabled.
- Traffic-Trained Custom Models: Fine-tunes a model on your own traffic and proves it in closed-loop simulation before it ever serves, then exposes it through the same endpoint you already call.
- Spend Attribution Console: Breaks requests and dollars down by agent, person, model, provider and day across the whole organization, alongside catalog, usage and limits.
- Live Request Logs and Metrics: Streams per-request time-to-first-token, token counts, provider, status and cost, with dashboard rollups for requests, spend, p50 TTFT and cache hit rate.
- Governance Controls: Budgets, provider allowlists and attribution are available from the free tier upward for controlling who can spend what on which models.
Best for
- Consolidating Multi-Provider Access: Replace separate SDKs and keys for OpenAI, Anthropic, Google and others with a single endpoint and key across every application.
- Cutting Inference Spend: Use caching recommendations and model-switch suggestions to lower the cost of an existing production workload without changing application code.
- Replacing a Frontier Model with a Small One: Distill or fine-tune a small model on your own traffic for a narrow repetitive task and serve it at a fraction of frontier-model cost and latency.
- Chargeback and Budgeting: Attribute AI spend to individual agents, teams or people for internal cost allocation and to enforce per-key budget caps.
- Evaluating New Model Releases: Compare a newly shipped model against your current one on your own traffic before committing to a migration.
- Hybrid Local and Hosted Serving: Route some workloads to self-hosted GPUs at zero marginal cost while sending the rest to hosted providers through the same interface.
- Self-Hosting the Gateway: Run the open-source gateway inside your own infrastructure when hosted routing is not an option.
Sellio
Sellio
Sellio is an AI customer support platform that unifies live chat, WhatsApp, Instagram, Telegram and email in one shared inbox with optional AI agents.
Key features
- Shared Inbox: One inbox for website chat, WhatsApp, Instagram, Telegram and email, keeping every reply, note and handoff in a single thread.
- Live Chat Widget: Embed a brand-matched chat widget on any site with one snippet and capture visitor context up front.
- AI Support Agent: Train an agent on your site, docs and FAQs so it answers first on website chat and hands off to a teammate without losing context.
- Workflow Automations: Build routing rules, chat triggers and task automations to assign and escalate conversations automatically.
- Ticketing: Turn a conversation into a ticket, assign it and keep the full history as work continues.
- Support Analytics: Track volume, response time, CSAT, automation and AI resolution rates, with scheduled reports on higher plans.
- Voice Replies: Let the AI agent answer with a custom voice inside the website widget on the Plus plan.
- Cost Control for AI: Included monthly AI credits with optional top-ups so teams decide when and how much to spend on AI.
Best for
- Ecommerce Support: Run live chat on a Shopify store in the same inbox as WhatsApp, Instagram and email.
- Hospitality Front Desk: Handle guest messages from WhatsApp, Instagram and website chat in one inbox for front desk and ops.
- SaaS Customer Success: Offer website chat first with other channels alongside it for a single team inbox.
- Agency Client Support: Give an agency team a shared inbox to assign, note and resolve client conversations together.
- AI-First First Response: Deploy an AI agent to answer common questions and escalate complex ones to humans.
- Help Desk Ticketing: Raise work from a customer conversation, assign it and keep history for follow-up.