Decode vs P9 AI Fluency Index: Features, Pricing & Which Is Better (2026)
A side-by-side comparison of Decode and P9 AI Fluency Index — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.
Decode
Entropik Technologies
A human insights platform that uses emotion AI, webcam eye tracking, and predictive models to test creative, products, and experiences before launch.
Key features
- Emotion AI Measurement: Face emotion, voice emotion, and text sentiment analysis reveal how respondents actually feel during a study rather than only what they report in an answer.
- Webcam Eye Gaze Tracking: Real eye tracking runs through a participant's own webcam with zero hardware, producing attention heatmaps that show where people look first and what they miss.
- AI Creative Insights: Neuro AI predicts attention, emotional resonance, brand recall, and conversion impact for ad creative, packaging, OOH, and web layouts before media spend is committed.
- Synthetic Audience: Build reusable synthetic personas and compare how each creative performs persona by persona ahead of fielding a study with real respondents.
- AI Moderator: Runs moderated and unmoderated interviews at scale, then extracts themes, emotions, and supporting evidence from raw interview and video feedback automatically.
- Shopper and Shelf Simulation: Simulates real-world shelf and pack testing with attention heatmaps, shelf visibility analysis, planogram optimization, and purchase-intent prediction.
- UX Research Suite: Prototype testing, unmoderated task studies, usability and wireframe testing, card and tree sorting, and live website and app testing, each enriched with gaze and emotion data.
- Global Respondent Panel: Access to more than 103 million respondents worldwide, or bring your own panel free of charge on any plan.
Best for
- Pre-Flight Ad Testing: Comparing creative variations and messaging options to predict which version earns attention and recall before buying media.
- Packaging and Shelf Decisions: Testing pack designs and planograms in a simulated retail environment to forecast visibility and purchase intent.
- Product Concept Validation: Screening product concepts, storyboards, and innovation ideas for early-stage market fit before committing development resources.
- UX Friction Discovery: Running prototype and usability studies where webcam eye tracking and emotion signals expose confusion users cannot articulate.
- Qualitative Research at Scale: Using the AI Moderator to conduct and synthesize many interviews into structured themes instead of manual transcript coding.
- Brand Tracking and Price Testing: Running recurring consumer studies on brand perception, pricing, and the customer journey across multiple markets.
P
P9 AI Fluency Index
Point Nine
Free 12-minute diagnostic that grades a company's AI fluency on a 0–100 scale and recommends three next moves.
Key features
- Quick Diagnostic: A 12-minute online questionnaire composed of nine focused questions across six dimensions, enabling rapid assessment of organizational AI fluency.
- Rubric-Based Scoring: Converts individual 0–5 question responses into a normalized 0–100 composite score using rubrics sourced from Zapier, Fin, Shopify, Ramp, and Jobber for reliable benchmarking.
- Actionable Recommendations: Produces three prioritized next-move recommendations tailored to the company’s overall score and dimension-specific weaknesses to guide immediate action.
- Dimension-Level Insights: Breaks down results by six distinct dimensions (e.g., data practices, tooling, workflows) so teams can pinpoint specific strengths and gaps.
- Founder/Operator Focus: Questions and output are framed for founders and operators, making results directly applicable to strategic and operational decision-making.
- Benchmarking Context: Positions a company’s score relative to industry rubrics and best practices to help prioritize investments and initiatives.
- Free Web Access: Fully web-based, no-cost diagnostic that delivers instant results and recommendations for easy sharing and iterative assessments.
- 12-minute web-based diagnostic
- Nine questions covering six dimensions
- Per-question scoring on a 0–5 scale
- Aggregate fluency score normalized to a 0–100 scale
- Three personalized recommended next moves based on results
- Rubric-grounded evaluation using published benchmarks (Zapier, Fin, Shopify, Ramp, Jobber)
- Targeted at founders and operators for organizational assessment
Best for
- Early-stage readiness: Founders use the diagnostic to determine whether they are ready to integrate AI into product roadmaps and which hires or capabilities to prioritize.
- Investor diligence and support: VCs and angel investors benchmark portfolio companies’ AI fluency to identify where to provide operational support or follow-on investment.
- Roadmap prioritization: Product and engineering teams identify the highest-impact AI initiatives by focusing on dimension-level gaps highlighted in the report.
- Leadership alignment: Operators present the assessment results to leadership teams to create consensus on infrastructure, data, and process improvements needed for AI adoption.
- Progress tracking: Teams retake the assessment periodically to measure improvements in AI fluency and validate the impact of implemented changes.
- Vendor and partner selection: Organizations use dimension insights to choose tools or partners that directly address their most critical capability gaps.
- Founders assessing their company's readiness and fluency with AI-related practices
- Operators benchmarking organizational AI maturity against published rubrics
- Prioritizing next-step actions to improve AI adoption and capability
- Quick self-assessment for startup leadership to inform strategy and investment