Audience Loop vs Hy4 preview: Features, Pricing & Which Is Better (2026)
A side-by-side comparison of Audience Loop and Hy4 preview — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.
Audience Loop
iCustomer.ai
An AI audience team in a spreadsheet that enriches, matches, and syncs audiences to Meta, Google, LinkedIn, and TikTok to boost match rates.
Key features
- Spreadsheet-First Workflow: Operates within a familiar spreadsheet interface to prepare, inspect, and manipulate audience lists without requiring engineering resources.
- Data Enrichment: Appends additional attributes and identifiers to raw contact lists to improve coverage and targeting precision before platform upload.
- Identity Matching: Performs intelligent matching and normalization of identifiers (emails, phones, hashed IDs) to increase platform match rates and reduce lost contacts.
- Platform Syncing: Directly syncs prepared audiences to major ad platforms (Meta, Google, LinkedIn, TikTok) for one-step activation of campaigns.
- Match Rate Optimization: Provides tooling and processes specifically aimed at boosting match rates and thereby reducing CAC for paid campaigns.
- Rapid Launch Capabilities: Streamlines the audience prep-to-sync pipeline so teams can launch campaigns faster without custom engineering or lengthy IT processes.
- Spreadsheet-first interface for audience management and editing
- Record enrichment to append attributes and identifiers
- Identifier matching to improve platform match rates
- Direct sync to advertising platforms: Meta (Facebook), Google, LinkedIn, TikTok
- Rapid audience creation and deployment ('ship audiences in minutes')
- Focus on reducing CAC through better targeting
- Cross-platform audience management and syncing
Best for
- CRM Upload Enhancement: Enrich and normalize a CRM export to maximize match rates before uploading as custom audiences to Meta and Google.
- Remarketing Audience Preparation: Clean and segment website or app user lists in the spreadsheet, then sync segments to ad platforms for tailored remarketing.
- Lookalike Seed Optimization: Improve quality of seed audiences by enriching and deduplicating lists to create higher-performing lookalike audiences.
- Cross-Platform Campaign Activation: Build a single audience definition and push synchronized segments to multiple ad platforms for consistent cross-channel targeting.
- CAC Reduction: Increase match coverage and targeting precision to lower wasted ad spend and reduce customer acquisition cost in paid campaigns.
- Rapid Campaign Testing: Quickly prepare and deploy multiple audience variations from spreadsheet data to A/B test targeting strategies across platforms.
- Enrich CRM lists and sync segments to ad platforms for targeted campaigns
- Improve match rates for paid media to increase delivery and reduce waste
- Rapidly launch lookalike and retargeting audiences across Meta, Google, LinkedIn, and TikTok
- Cleanse and standardize audience data in a spreadsheet before activation
- Coordinate cross-platform audience strategies from a single workflow
Hy4 preview
Tencent
Tencent's open-weight Hy4 preview, a 770B-parameter Mixture-of-Experts model with 49B active parameters and a 1M-token context window.
Key features
- 770B Mixture-of-Experts Architecture: Holds 770 billion total parameters while activating only 49 billion per token, so capacity scales without proportional inference cost.
- 1M-Token Context Window: Accepts inputs exceeding one million tokens, allowing whole codebases, long document sets or extended agent traces in a single prompt.
- Apache 2.0 Open Weights: Released under a permissive licence that allows commercial use, modification and redistribution with no separate agreement.
- Productivity Task Focus: Tuned for real-world coding, office work and scientific research rather than narrow benchmark optimisation.
- Multi-Product Availability: Accessible globally through Tencent's WorkBuddy, CodeBuddy, Yuanbao and ima applications in addition to the raw weights.
- API Access via TokenHub and OpenRouter: Can be called through Tencent Cloud TokenHub or OpenRouter for teams that prefer hosted inference over self-hosting.
Best for
- Whole-Repository Code Work: Load an entire codebase into the million-token context to reason about refactors and cross-file dependencies at once.
- Long-Horizon Agent Tasks: Drive multi-step agent workflows where the full history of tool calls and intermediate results must stay in context.
- Self-Hosted Deployment: Run a frontier-scale open-weight model on private infrastructure where data cannot leave the organisation.
- Scientific Literature Analysis: Ingest large collections of papers or experimental logs and synthesise findings without chunking the input.
- Office Document Processing: Summarise, draft and restructure long reports, contracts and spreadsheets in enterprise workflows.
- Commercial Fine-Tuning: Adapt the weights for a proprietary product under the Apache 2.0 licence without negotiating a model licence.