Wix is a cloud-based website building platform that enables individuals and businesses to create, host, and manage websites without coding. It combines a visual drag-and-drop editor, a large library of customizable templates, built-in hosting and domain management, and an app marketplace for e-commerce, bookings, marketing and more. Wix also provides AI-driven site generation (Wix ADI / conversational AI builder) that creates layouts, images and content from simple user prompts, and a developer platform (Velo) for adding custom code, APIs and backend logic. The platform is aimed at users from beginners to professional developers, offering turnkey business solutions alongside extensible developer tooling.