Ninjō AI vs SIMA 2: Features, Pricing & Which Is Better (2026)
A side-by-side comparison of Ninjō AI and SIMA 2 — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.
Ninjō AI
Ninjo
Infrastructure for AI sales agents on Instagram, WhatsApp and other DM channels, built and improved by talking to an LLM over MCP.
Key features
- MCP Server Control Surface: Exposes agent creation, testing, analysis and improvement as MCP tools, so Claude, Claude Code, Codex or ChatGPT becomes the interface instead of a dashboard.
- Cortex Playbook Library: Ships prompt templates, KPI rubrics and anti-patterns distilled from agents that ran in production, so a new agent inherits patterns that already converted rather than starting blank.
- Multi-Channel DM Deployment: Connects agents to Instagram, WhatsApp and other direct-message channels where the selling actually happens, without a separate build per channel.
- Versioned Changes with Rollback: Every edit to an agent is versioned and instantly reversible, so a bad prompt change during a live launch can be undone rather than debugged under pressure.
- Synthetic Conversation Testing: Runs an agent against generated conversations before it reaches a real inbox, surfacing broken qualification logic ahead of launch.
- Follow-Ups and Keyword Triggers: Fires scheduled follow-up sequences and keyword-based branches so stalled conversations get reopened automatically.
- Built-In CRM and Funnel Analytics: Ninjo Studio provides real-time conversation views, contact records and funnel reporting in one panel for when you want direct oversight.
- Payment Recovery Flows: Agents can chase declined payments conversation by conversation, a pattern the team credits for recovering 47 declined payments in a single four-day launch.
Best for
- Creator and Coach Launches: Running a short high-volume launch where an agent qualifies inbound DMs, handles objections and sends payment links at a pace a human team cannot match.
- Instagram Lead Qualification: Filtering hundreds of daily inbound Instagram messages down to the prospects worth a human sales call.
- WhatsApp Sales Follow-Up: Reopening conversations that went quiet with timed follow-up sequences instead of leaving them to decay.
- Agency Multi-Client Operations: Managing many client agents from a chat interface so a three or four person team can operate over a hundred agents.
- Declined Payment Recovery: Having an agent work through failed transactions individually to recover revenue that would otherwise be written off.
- Rapid Agent Iteration: Rewriting an agent's qualification logic mid-campaign and rolling back immediately if conversion drops.
SIMA 2
A Gemini-powered multimodal agent that plays, reasons, and learns in rich 3D virtual worlds, following instructions and adapting to new games.
Key features
- Gemini Integration: Uses advanced Gemini models for higher-level reasoning, planning, and natural-language understanding to convert instructions into multi-step actions.
- Multimodal Perception and Control: Reads pixel and UI observations from 3D worlds and issues control inputs (e.g., mouse/keyboard) at interactive frame rates to operate within environments.
- Instruction Following and Dialogue: Accepts natural-language commands and holds conversational exchanges to clarify goals, report progress, and receive guidance from human users.
- Goal-Directed Planning: Explicitly represents and reasons about goals, formulates subgoals, and sequences actions to achieve complex, long-horizon tasks in virtual worlds.
- Skill Generalization: Transfers learned behaviors and strategies to novel games and environments, allowing zero- or few-shot adaptation to previously unseen tasks.
- Human-in-the-Loop Learning: Incorporates demonstrations and interactive feedback from humans to refine performance and learn new capabilities during play.
- Real-Time Interaction: Operates at interactive frame-rates (observed controlling inputs at ~30+ fps in demonstrations) enabling fluid gameplay and rapid reaction to changing environments.
- Integrates Gemini models for higher-level reasoning and decision-making
- Follows natural language instructions within 3D virtual worlds
- Goal-directed planning and reasoning about objectives
- Conversational interface for user interaction and guidance
- Real-time perception and control (reads screen and controls input at ~30+ fps)
- Self-improvement via learning from interaction and environment feedback
- Generalizes to previously unseen environments and tasks
- Trained and evaluated in complex simulated games/environments (e.g., Goat Simulator 3)
Best for
- Research on generalist embodied agents: studying how language, perception, and action combine to create adaptable agents in 3D simulated worlds.
- Game testing and playtesting: automating exploration and interaction with game mechanics to find bugs, balance issues, or emergent behaviors across complex titles.
- Human-in-the-loop training: enabling developers and researchers to teach and correct agent behavior interactively via natural language and demonstrations.
- Benchmarking multimodal reasoning: evaluating agent performance on tasks requiring planning, long-horizon goal management, and perceptual understanding.
- Simulated robotics and control research: using virtual 3D environments as safe, rich testbeds for developing transferable control and decision-making skills.
- Research on embodied agents and generalization in simulated 3D environments
- Human-agent collaborative play and instruction following in virtual worlds
- Automated playtesting and exploration of open-ended video games
- Prototyping and benchmarking reasoning-capable agents in simulation
- Developing interactive virtual assistants or tutors inside simulated environments