Ami vs Relay: Features, Pricing & Which Is Better (2026)

A side-by-side comparison of Ami and Relay — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.

Ami

AiSDR

Paid

AI GTM agent that picks the audience, writes and launches outbound campaigns, reads the results and fixes what stops working.

Autonomous Campaign Loop: Ami picks the target audience, builds and launches the campaign, reads what comes back and changes what is not working, so each campaign sharpens the next without a human restarting the cycle.
Baked-In GTM Experience: Arrives with 27 industry playbooks and the lessons of 17,150 prior AiSDR campaigns and 19,501 meetings, so a first campaign launches with patterns other teams paid to learn.
Signal-Triggered Outreach: Watches hiring, funding and job-change signals and acts at the moment they happen rather than months later.
Performance Triage: When response rates slip, Ami digs into audience, message and sequence to pinpoint what is breaking and proposes fixes before the budget is spent — flagging, for example, a positive response rate under 1% after 21+ days.
Omnichannel Sequences: Configurable sequences combining email via Gmail or Outlook, LinkedIn connection requests, DMs and InMail, and AI call steps through the Aircall dialer with scripts and automated follow-ups.
Deep Per-Lead Personalization: Researches the top three most relevant data points per lead and personalizes from ICP data, activity, LinkedIn data and HubSpot properties.
Native CRM Sync: Two-way HubSpot sync on every plan and two-way Salesforce sync on higher tiers, with AI research and monitoring running over that CRM data.
Review Mode: Campaigns and Ami's proposed corrections stay drafts until approved, so the agent's autonomy is opt-in rather than assumed.

Founder-Led Outbound: A solo founder builds pipeline without hiring an SDR, starting self-serve with no sales call required.
Rescuing Stalled Campaigns: A revenue team catches a dying sequence early when Ami flags a collapsing positive-response rate and rewrites the audience or message.
Replacing Outbound Agencies: A company that has paid outside firms without results brings the motion in-house under one agent.
Warm-Signal Prospecting: A sales team reaches buyers right after a funding round, a relevant hire or a job change instead of cold-listing an industry.
CRM-Grounded Targeting: A HubSpot or Salesforce team has outreach built from and logged back into existing CRM data rather than a disconnected tool.
Multichannel Follow-Up: A team runs email, LinkedIn and dialer touches in a single sequence with replies handled in 5-10 minutes or in co-pilot mode.

Freemium

AI phone receptionist that builds itself from a business's website to answer every call and book, reschedule, or cancel appointments 24/7.

One-Click Build: Paste a website and Relay drafts the agent profile, knowledge base, prompt, and call wiring in about 38 seconds.
24/7 Call Answering: Picks up every call day or night in the caller's local time, with no voicemail or hold music.
Real Calendar Booking: Checks live availability and writes appointments, reschedules, and cancellations directly to the business's existing booking system.
Booking Integrations: Connects to 7+ systems including Google Calendar, Square, Calendly, Outlook, Housecall Pro, Workiz, and Vagaro with one sign-in.
Grounded Answers: Answers caller questions from the business's own facts and knowledge base rather than guessing.
No-Config Setup: Requires no dashboards, prompt engineering, or manual call-flow building.

Missed-Call Recovery: Capture bookings from calls that would otherwise ring out when staff are busy or closed.
Appointment-Based Businesses: Let salons, clinics, and home-service providers automate booking, rescheduling, and cancellations by phone.
After-Hours Coverage: Answer and book calls 24/7 without hiring overnight reception staff.
Fast Agent Deployment: Stand up a working phone agent from a website link without engineering time.
FAQ Handling: Answer common caller questions about hours, services, and pricing from the business's own information.