Ami vs Close CRM | Sales CRM with Built-In AI Sales Agent: Features, Pricing & Which Is Better (2026)
A side-by-side comparison of Ami and Close CRM | Sales CRM with Built-In AI Sales Agent — features, pricing, and ideal use cases — to help you decide which AI tool fits your workflow.
Ami
AiSDR
AI GTM agent that picks the audience, writes and launches outbound campaigns, reads the results and fixes what stops working.
Key features
- Autonomous Campaign Loop: Ami picks the target audience, builds and launches the campaign, reads what comes back and changes what is not working, so each campaign sharpens the next without a human restarting the cycle.
- Baked-In GTM Experience: Arrives with 27 industry playbooks and the lessons of 17,150 prior AiSDR campaigns and 19,501 meetings, so a first campaign launches with patterns other teams paid to learn.
- Signal-Triggered Outreach: Watches hiring, funding and job-change signals and acts at the moment they happen rather than months later.
- Performance Triage: When response rates slip, Ami digs into audience, message and sequence to pinpoint what is breaking and proposes fixes before the budget is spent — flagging, for example, a positive response rate under 1% after 21+ days.
- Omnichannel Sequences: Configurable sequences combining email via Gmail or Outlook, LinkedIn connection requests, DMs and InMail, and AI call steps through the Aircall dialer with scripts and automated follow-ups.
- Deep Per-Lead Personalization: Researches the top three most relevant data points per lead and personalizes from ICP data, activity, LinkedIn data and HubSpot properties.
- Native CRM Sync: Two-way HubSpot sync on every plan and two-way Salesforce sync on higher tiers, with AI research and monitoring running over that CRM data.
- Review Mode: Campaigns and Ami's proposed corrections stay drafts until approved, so the agent's autonomy is opt-in rather than assumed.
Best for
- Founder-Led Outbound: A solo founder builds pipeline without hiring an SDR, starting self-serve with no sales call required.
- Rescuing Stalled Campaigns: A revenue team catches a dying sequence early when Ami flags a collapsing positive-response rate and rewrites the audience or message.
- Replacing Outbound Agencies: A company that has paid outside firms without results brings the motion in-house under one agent.
- Warm-Signal Prospecting: A sales team reaches buyers right after a funding round, a relevant hire or a job change instead of cold-listing an industry.
- CRM-Grounded Targeting: A HubSpot or Salesforce team has outreach built from and logged back into existing CRM data rather than a disconnected tool.
- Multichannel Follow-Up: A team runs email, LinkedIn and dialer touches in a single sequence with replies handled in 5-10 minutes or in co-pilot mode.
Close CRM | Sales CRM with Built-In AI Sales Agent
Close
Sales CRM for growing teams with built-in calling, email, SMS and Chloe — an AI sales agent to qualify, follow up, and act on leads.
Key features
- Unified Communication Inbox: Native VoIP calling, tracked email, and SMS messaging all available inside contact records so reps can manage conversations without switching apps and every interaction is automatically logged.
- Chloe — AI Sales Agent: An integrated AI assistant that helps qualify inbound leads, recommends follow-up actions, drafts or automates replies, and surfaces prioritized tasks to accelerate deal progression.
- Email Power Tools: Snippets for templated responses, mail-merge for personalized bulk sends, send-later scheduling, and open/click tracking to time outreach and measure engagement.
- Pipeline & Activity Management: Visual Kanban-style lead boards plus list views that classify prospects by recency and likelihood, with full activity histories and outcome tracking to manage handoffs and pipeline health.
- Workflow Automation: Rules and automations to assign leads, set reminders, update records, and reduce administrative work so teams can scale repeatable sales motions.
- Reporting & Analytics: Conversion and activity reporting to track performance by source, monitor no-show patterns, call outcomes, and tie revenue to specific activities or channels.
- Integrations & Extensibility: API, Zapier connectivity, webhook triggers, and community integrations (e.g., n8n nodes) to connect Close to calendars, marketing stacks, scheduling tools, and other systems.
- Activity Capture & Attribution: Automatic logging of calls, emails, and meetings plus user attribution and custom field support to maintain accurate CRM data and enable attribution analysis.
- Built-in VoIP calling with automatic call logging and outcomes
- Tracked email with snippets, mail merge, send-later, and open tracking
- SMS messaging integrated into contact records and conversation history
- Chloe — built-in AI sales agent for lead qualification, follow-ups, and action suggestions
- Pipeline and deal management (Kanban and list views)
- Activity tracking recording every touchpoint (calls, emails, meetings, SMS)
- Automated workflows for lead assignment, reminders, and repetitive tasks
- REST API surface and community integrations (e.g., n8n node) for automation
- Webhook-based triggers with secure signature verification for event-driven workflows
- Native and third-party integrations (Zapier, Make, Slack, Gmail, community connectors like n8n and iClosed)
Best for
- High-velocity Inside Sales: Equip remote or inside sales teams to handle large volumes of outreach by centralizing calls, emails, and SMS in one interface and using Chloe to prioritize leads and automate follow-ups.
- Lead Qualification & Routing: Use Chloe and automated workflows to qualify inbound leads, route high-value prospects to senior closers, and assign lower-value leads to setters or nurture campaigns.
- Follow-up Automation: Automate multi-step follow-up sequences with scheduled emails, SMS reminders, and AI-drafted responses to reduce manual outreach and recover warm leads.
- Unified Outreach Campaigns: Run personalized mail-merge email campaigns, track opens/clicks, and follow up by phone or text from the same CRM to increase conversion rates.
- Sales Performance Reporting: Monitor conversion rates, revenue by source, call outcomes, and no-show patterns to optimize team processes and coach reps with data-driven insights.
- Stack Integration & Workflow Automation: Connect Close to scheduling tools, payment processors, and marketing systems via Zapier, webhooks, or community nodes (n8n) to create end-to-end sales workflows.
- Remote Team Collaboration: Maintain full conversation histories and activity logs for smooth handoffs between team members and ensure continuity in multi-rep selling motions.
- High-velocity inside-sales teams managing dozens/hundreds of parallel conversations
- Automating follow-ups and lead qualification using Chloe to reduce manual outreach
- Consolidating calling, emailing and SMS into a single CRM inbox to prevent information fragmentation
- Connecting Close to workflow automation platforms (n8n, Zapier, Make) to trigger downstream processes
- Integrating front-end lead capture systems (e.g., iClosed) to sync qualified leads into Close for pipeline management